HUMMEL

Established in 1923, hummel has a long history of creating sportswear, an expertise that easily shows in today’s fashion collections with sporty silhouettes and an overall active look. Both defining and defined by the Danish design tradition, hummel works with clean lines, but also with mad love for the edgy look and strong colour combinations; a unique mix of retro and current trends resulting in a cool and urban street style with a sporty twist.

Since 2006, hummel sportswear has also been engaged in fashion footwear, thrilling sneaker freaks all over the world, and today, the hummel’s footwear collections stand as a strong alternative to the convention with a passion for fun and catchy designs and vibrant colours. The collections also reflect hummel’s significant sports heritage drawing on classic sports styles from the brand’s own archives and on the last decades’ street fashion resulting in a distinct and trendy retro look.

Established in 1923, hummel has a long history of creating sportswear, an expertise that easily shows in today’s fashion collections with sporty silhouettes and an overall active look. Both defining and defined by the Danish design tradition, hummel works with clean lines, but also with mad love for the edgy look and strong colour combinations; a unique mix of retro and current trends resulting in a cool and urban street style with a sporty twist.

Since 2006, hummel sportswear has also been engaged in fashion footwear, thrilling sneaker freaks all over the world, and today, the hummel’s footwear collections stand as a strong alternative to the convention with a passion for fun and catchy designs and vibrant colours. The collections also reflect hummel’s significant sports heritage drawing on classic sports styles from the brand’s own archives and on the last decades’ street fashion resulting in a distinct and trendy retro look.